PROGRESS : QUANTITY VS QUALITY

Document 1: "Black Friday"

I have choosen this two documents because they are the opposite. The first document shows us consumption without any rationality while the second one illustrates us the contrary, a consumer who is responsible and rational not only for himself but also with society. The first document represents the most famous sales of the year, and the one with the most comercial success: "Black Friday". In this picture, the consumer is portrayed as a person without rationality, someone that just by seeing sales would buy everything. This is what these two women show us, even if they have they hands full of objects, they keep buyng things just because they are on sale. This kind of consumer doesn't think about anything but his satisfaction. Compulsury buyers are attracted to sales, even though there are plenty of negative aspects during production, like pollution, child labor, animal abuse, unfair work conditions, deforestation, animal testing and many more negative aspects. The second document, which is a cartoon, represents a rational purchaser, who is not only efficient with his needs but also with society, because he thinks carefully what he is buying, and the impact that it has on society. This people pay attention to production methods, because they care about the well-being of the world and his population. This kind pf people think of general wellfare rather than having many unnecessary things. They only buy what they need, contrary to compulsury buyers or “shopaholics”, who are led by the ads and sales, without thinking about the quality or the consequences for society.

Document 2: Rational consumption